Our Story

Verve was built on a simple belief — grooming should never feel transactional. Too often, salons focused only on the service, not the person. We wanted to change that.


From day one, our idea was to create a space where people felt comfortable, celebrated, and cared for. A place where conversations flow as easily as the creativity in our chairs.


Every detail at Verve — from the services we offer to the vibe we’ve created — is rooted in that mission. We’re not just shaping hair, skin, or style; we’re shaping confidence, individuality, and moments of self-care that last beyond the appointment.Because at the heart of Verve, it’s never just about how you look — it’s about how you feel when you leave.

Meet Our Team

Usman - Founder

Usman Toor

CEO/Founder

I founded Verve Salon & Spa with a simple vision—beauty should be an experience, not just a service. Every detail is designed to make self-care feel indulgent, immersive, and transformative. It’s not just about looking good; it’s about stepping into a space that inspires confidence and belonging. Verve isn’t just a salon—it’s beauty, redefined.

Nouman - Managing Director

Nouman Toor

Managing Director

Verve started as my vision for something different—a space where grooming isn’t just a service but an experience. I wanted to create an environment where people feel their best, not just look it. At Verve, every detail is designed to blend style, comfort, and innovation, making each visit more than just routine. For me, it’s about more than a haircut or a treatment—it’s about setting a new standard in self-care.

Musfirah

Musfirah Arshad

Co-founder

I co-founded Verve with one simple belief—beauty should feel like you, not a template. No rules, no labels, just a space where everyone belongs and every style tells a story. To me, a salon isn’t just about hair or skin; it’s about that feeling—the confidence boost, the fresh start, the “damn, I look good” moment. That’s Verve.

The Beginning

Verve Salon & Spa Was Born

Our journey began with a vision to redefine beauty and wellness, blending elegance, artistry, and relaxation in Lahore.

Growing Stronger

Expanding Our Expertise

With a growing client base, we introduced new hair, skincare, and relaxation treatments to redefine self-care.

The Future of Beauty

Innovating & Elevating Experiences

Looking ahead, we aim to bring advanced beauty solutions, cutting-edge treatments, and an even better experience for you.